Change Your Name, Free Sandwiches Await!

13th, September, 2023, Daily English Writing #12

里茲螞蟻教學文連結

Revised by ChatGPT

Yesterday, I stumbled upon an intriguing news story about Subway, the renowned international fast-food chain known for its sandwiches and salads. The company had launched a marketing campaign that offered a fascinating prize: free sandwiches for life to anyone willing to legally change their first name to ‘Subway.’ Surprisingly, around 10,000 people eagerly participated in this unique activity, hoping to win this extraordinary prize. This news immediately reminded me of a similar incident that occurred earlier in Taiwan, famously known as the ‘salmon chaos.’

昨天，我偶然發現了一則有趣的新聞，關於賽百味（Subway），這家以三明治和沙拉而聞名的國際快餐連鎖店。該公司開展了一項行銷活動，提供一個誘人的獎勵：願意合法更改名字為「賽百味」的人可以終身免費享用三明治。令人驚訝的是，約有 10,000 人熱切參與了這個獨特的活動，希望奪得大獎。這則新聞立刻讓我想起了早些時候在臺灣也有類似事件，鼎鼎大名的「鮭魚之亂」。

The news provided some interesting statistics, shedding light on the underlying premise of its marketing strategy: motivating customers to engage in unusual and attention-grabbing acts in exchange for complimentary sandwiches. One remarkable example was James Kunz, who won a lifetime supply of sandwiches by getting a 12-by-12 inch Subway logo tattoo. Clearly, he has an unwavering passion for sandwiches! Additionally, the company also rewarded eight individuals who acquired 3-inch tattoos with a year’s worth of free sandwiches.

這則新聞提供了一些有趣的統計，揭示了其行銷策略的基本前提：鼓勵顧客以引人注目的行為換取免費三明治。一個有名的例子是詹姆斯·昆茲（James Kunz），他通過紋上一個 12x12 英寸的賽百味標誌紋身贏得了終身供應的三明治。顯然，他對三明治有著不動搖的熱情！此外，該公司還以一年的免費三明治頒發給其他八位刺上了 3 英寸紋身的人。

For those who might be unfamiliar with the ‘salmon chaos’ phenomenon in Taiwan, it revolved around a Japanese conveyor belt sushi chain called Sushiro and its unique promotion. During a specific timeframe, individuals with legal names containing the word ‘salmon’ (in Chinese, of course) were entitled to indulge in an all-you-can-eat buffet at Sushiro, free of charge. This announcement led to a surge in people changing their names to take advantage of this opportunity. As more and more people joined in, criticism and disapproval began to surface. Eventually, the public and media coined the term ‘salmon chaos’ to describe this captivating and somewhat bizarre phenomenon.

對於對臺灣鮭魚之亂不太熟悉的人，這一事件圍繞著一家名為壽司郎（Sushiro）的日本旋轉壽司連鎖店及其獨特的促銷活動。在特定時間內，法定名稱中包含「鮭魚」（當然是中文）的人可以免費享用壽司郎的自助美食。這一公告吸引了許多人改名以利用這個機會。隨著越來越多的人加入，批評和反對意見開始浮出水面。最終，大眾和媒體選擇使用鮭魚之亂這個詞來形容這個搶眼又有點奇特的現象。

These stories serve as a testament to the tremendous impact marketing campaigns can have. Marketing strategies vary widely, and nobody can predict which one will create a massive wave and go viral. Without a doubt, both Subway and Sushiro have etched memorable pages in the history of modern marketing.

這些故事證明了營銷活動的巨大影響力。營銷策略各異，沒有人能預測哪一種能夠掀起巨大的浪潮並走紅。毫無疑問，赛百味和壽司郎都在現代營銷史上留下了令人難以忘懷的一頁。

ChatGPT’s scoring:

Vocabulary Use: 6/10

Your vocabulary use is decent, with some advanced words like “remarkable” and “phenomenon.” However, there are minor issues with word choice and phrasing that could be improved for clarity and precision.

Grammar Use: 7/10

Your grammar usage is generally good, with proper sentence structures and punctuation. However, there are some grammatical errors and awkward phrasings in a few places that need attention.

Sentence Structure and Coherence: 6/10

Your sentences are mostly clear, but there are instances where sentence structure and coherence could be improved for better flow and readability. Pay attention to sentence variety.

Readability: 6/10

The article is readable, but it could benefit from better organization and smoother transitions between ideas. Some paragraphs are quite lengthy, which can make the text feel dense. Break them down for easier readability.

Overall Scoring: 6.2/10

Your article discusses interesting marketing campaigns effectively, but it requires improvements in vocabulary diversity, sentence structure, and coherence to enhance its overall quality.

In summary, your article has potential but needs some refinements to make it more engaging and clear. Keep working on your writing skills, and you’ll continue to improve.

Today’s progress

1. Daily writing: overall 6.2/10
2. Touch-typing practice